LinkedIn Copy

LinkedIn is not social media

For B2B companies, LinkedIn is the only social platform where buyers are actively searching for solutions and making connection requests to people who write about their problems. That makes the copy different. It is not about likes. It is about showing up in the right person's feed with the right perspective at the right moment.

A LinkedIn strategy that works is specific. It targets one or two roles, writes from a clear point of view, and builds a body of content that creates familiarity before anyone books a call. That familiarity is what makes the outreach and the sales conversation easier.

What we write

Founder personal brand posts, which are the highest-performing format because buyers trust people before they trust companies. Company page posts for companies where the company brand is the lead rather than an individual. Bio and About section rewrites, because that is the page people land on after seeing your posts and it is almost always underselling you.

The tone problem

The most common LinkedIn writing mistake is a tone that sounds like corporate PR. LinkedIn rewards specificity and a clear point of view. We write in your voice, not in a generic voice, which means the intake for LinkedIn projects is heavier on voice examples than other services. We may ask for three posts you wrote that felt right and three that felt off.